How Your Fabrication Business Can Avoid the Black Hole A stone fabricator called me frustrated. He recently reviewed his marketing spend — $96,000 for the year. His website traffic was up. Form submissions were steady. The phone was ringing. But revenue had not moved. “I don’t get it,” he said. “We’re getting leads. Where are [...]
How Your Fabrication Business Can Avoid the Black Hole A stone fabricator called me frustrated. He recently reviewed his marketing spend — $96,000 for the year. His website traffic was up. Form submissions were steady. The phone was ringing. But revenue had not moved. “I don’t get it,” he said. “We’re getting leads. Where are [...]
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